“Not buying light bulbs.” — 30 Rock S04E15

S04 · E15Don Geiss, America, And Hope17:25 — 17:29

Not buying light bulbs.

There's always an untapped market.

Don was the one who realized

There was a whole segment of consumers

Not buying light bulbs.

The asleep.

That realization led him to develop the nightlight

And the marketing campaign aimed at making children

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